Men’s & boys’ category
Category expansion
Building Men’s & Boys’ Footwear
A focused growth platform spanning brand positioning, assortment architecture, product creation, and go-to-market strategy.
Matthew R. Ciszek
I build footwear
businesses that move.
I combine product instinct, design leadership, sourcing expertise, and commercial strategy to turn ideas into scalable businesses.
01
Leadership impact
Product leadership
with a commercial pulse.
I lead at the intersection of creative direction and business performance—building teams, categories, and systems designed to grow.
02
Brand experience
Brands I’ve
helped shape.
Product, design, development, and commercial leadership across established global names and multi-brand portfolios.
Brand portfolio
- White Mountain
- Cliffs by White Mountain
- Calvin Klein
- CK Jeans
- GUESS
- Tommy Hilfiger
- Tretorn
- Airwalk
- Marc Ecko
- Mudd
- Rampage
- Aerosoles
- Littlesoles by Aerosoles
- Olivia & Kate
- Alexis Bendel
- Jessica Carlyle
03
Selected work
Selected product & campaign work.
Representative imagery from categories and campaigns I helped shape. Full case studies and results will be added over time.
Performance sneaker campaign
Footwear design process
Product leadership
Creating a Scalable Product Engine
Restructuring design and product development around clearer ownership, faster decisions, and commercial relevance.
Seasonal campaign direction
Brand direction
From Trend Story to Retail Floor
Connecting seasonal direction, product storytelling, account strategy, and presentation into one cohesive market point of view.
Women’s boot collection
Sourcing & execution
Expanding the Global Supply Base
Aligning design intent, factory capability, cost, calendar, and quality to support growth across multiple categories.
Campaign archive
Additional campaign & product imagery.
04
About
The point of view
Design has to be desirable.
Business has to be viable.
The best product is both.
I’m a footwear product leader with experience scaling multi-brand businesses across off-price, family, department, and mass retail. My work spans the full product lifecycle—from trend and design through sourcing, merchandising, sales, and market execution.
I’m at my best when the opportunity is ambitious: a category to build, a team to strengthen, or a product organization ready for its next stage of growth.
01
Executive product leadership
02
Footwear design direction
03
Brand & category strategy
04
Team building & development
05
Global sourcing
06
Retail account strategy
07
Off-price & mass market
08
Go-to-market execution